Experience Orlando from the water.

A bold new direction built around jet skis, boats and daily bar-hop experiences on Florida water.

Project overview

Repositioning a familiar name for its next adventure.

HTP is repositioning Juzt Ridez from its earlier automotive chapter into a watersports rental concept. The new presentation keeps the recognizable black, white and electric-yellow palette while shifting the energy toward lake days, waterfront stops and group experiences.

The creative direction is designed to work across a booking website, social media, local partnerships and printed campaign materials when the rental operation is ready to launch.

Brand repositioningCampaign creativeWebsite directionRental experienceLocal partnerships

Two black and yellow jet skis at a waterfront restaurant dock — Dockside campaign · Bar hop tours daily

Original Juzt Ridez watersports concept — Watersports campaign direction

Juzt Ridez black and yellow campaign identity — Brand campaign concept