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Alana’s

From delivery integration to a connected ordering experience.

Alana’s began as a delivery-integration project and developed into a broader customer-experience engagement. HTP refined the brand direction, helped establish its online foundation, supported domain acquisition, designed menu and promotional materials, and integrated Square ordering, payment processing and an in-house delivery path.

In Progress — Awaiting Business Owner

CategoryBrand refinement · Online ordering · Payment processing · In-house delivery · Launch support

PeriodActive engagement

The business need

The opportunity

The owner initially approached HTP for help integrating a delivery ordering experience.

HTP identified an opportunity to strengthen the complete customer experience. The engagement expanded into a light rebrand and a refreshed concept designed to help Alana’s present itself more effectively online and across social media.

HTP’s role

Work with a defined purpose

  • Refined the existing brand direction
  • Helped establish the public-facing business name as Alana’s
  • Assisted with acquiring the domain name
  • Helped design menus
  • Developed advertising and promotional materials
  • Created a more social-media-ready brand concept
  • Integrated Square online ordering
  • Integrated online payment processing
  • Created an in-house delivery ordering path
  • Supported website development
  • Supported launch planning

Completed deliverables

What HTP delivered

  • Square online ordering
  • Online payment processing
  • In-house delivery ordering path
  • Domain acquisition support
  • Brand, menu and promotional concepts

Customer journey

From discovery to the next action

  1. Discover Alana’s
  2. View the menu
  3. Select products
  4. Order and pay online
  5. Choose in-house delivery
  6. Receive the order
  7. Return through future offers

Current proof

What is available now

  • The Square ordering website is operational
  • The domain has been acquired
  • Online payment processing is available
  • The in-house delivery ordering path has been integrated
  • Brand concepts have been created
  • Menu and promotional concepts have been created
  • The broader website and customer experience remain in progress

Available materials

Proof and project media

Each item is labeled by what it shows. Concepts are not presented as launched customer experiences.

Alana’s operational Square online ordering storefront
website screenshotOperational Square ordering experience
Alana’s refined pink and white brand direction
logoBrand-refinement direction
Alana’s menu-development material
printed materialMenu-development material
Alana’s promotional door-hanger concept
printed materialPromotional concept

Measurement plan

What will be measured next

  • Website visits
  • Menu visits
  • Completed online orders
  • Average order value
  • In-house delivery selections
  • Abandoned checkouts
  • Returning customers
  • Promotional redemptions
  • QR-code activity

Next step

Keep exploring the work.

Discuss a connected ordering and customer-experience project with HTP.

Start a projectView all work