Alana’s
From delivery integration to a connected ordering experience.
Alana’s began as a delivery-integration project and developed into a broader customer-experience engagement. HTP refined the brand direction, helped establish its online foundation, supported domain acquisition, designed menu and promotional materials, and integrated Square ordering, payment processing and an in-house delivery path.
CategoríaBrand refinement · Online ordering · Payment processing · In-house delivery · Launch support
PeríodoActive engagement
La necesidad del negocio
La oportunidad
The owner initially approached HTP for help integrating a delivery ordering experience.
HTP identified an opportunity to strengthen the complete customer experience. The engagement expanded into a light rebrand and a refreshed concept designed to help Alana’s present itself more effectively online and across social media.
El papel de HTP
Trabajo con un propósito definido
- Refined the existing brand direction
- Helped establish the public-facing business name as Alana’s
- Assisted with acquiring the domain name
- Helped design menus
- Developed advertising and promotional materials
- Created a more social-media-ready brand concept
- Integrated Square online ordering
- Integrated online payment processing
- Created an in-house delivery ordering path
- Supported website development
- Supported launch planning
Entregables completados
Lo que entregó HTP
- Square online ordering
- Online payment processing
- In-house delivery ordering path
- Domain acquisition support
- Brand, menu and promotional concepts
Recorrido del cliente
Desde el descubrimiento hasta la próxima acción
- Discover Alana’s
- View the menu
- Select products
- Order and pay online
- Choose in-house delivery
- Receive the order
- Return through future offers
Evidencia actual
Lo que está disponible ahora
- The Square ordering website is operational
- The domain has been acquired
- Online payment processing is available
- The in-house delivery ordering path has been integrated
- Brand concepts have been created
- Menu and promotional concepts have been created
- The broader website and customer experience remain in progress
Materiales disponibles
Evidencia y material del proyecto
Each item is labeled by what it shows. Concepts are not presented as launched customer experiences.
Plan de medición
Lo que se medirá a continuación
- Website visits
- Menu visits
- Completed online orders
- Average order value
- In-house delivery selections
- Abandoned checkouts
- Returning customers
- Promotional redemptions
- QR-code activity