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Juzt Ridez Ski Rental
A familiar Central Florida brand preparing for its next chapter on the water.
HTP is developing the brand direction and mobile customer experience for the expansion of Juzt Ridez into personal-watercraft rentals.
In Progress — Awaiting Capital
CategoryBrand expansion · Watersports rental · Mobile booking · Customer experience · Launch planning
LocationCentral Florida
PeriodPre-launch engagement
The business need
The opportunity
Prepare a clear brand expansion and mobile booking journey for a future personal-watercraft rental operation.
HTP’s role
Work with a defined purpose
- Developed the watersports brand direction
- Designed the mobile booking experience
- Structured the rental-package presentation
- Developed the customer booking journey
- Created campaign concepts
- Supported launch planning
- Developed the promotional strategy
Customer journey
From discovery to the next action
- Check availability
- Select the number of skis
- Compare rental packages
- Choose a date and time
- Enter customer information
- Review requirements
- Continue toward booking
Available materials
Proof and project media
Each item is labeled by what it shows. Concepts are not presented as launched customer experiences.
Measurement plan
What will be measured next
- Availability checks
- Rental-package selections
- Booking starts
- Completed bookings
- Repeat renters
- Promotional redemptions