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G-Flow Express
A mobile shopping experience designed for delivery, pickup and repeat business.
HTP is developing a stronger online presence and a downloadable shopping experience with app-exclusive promotions.
In Progress
CategoryOnline presence · Brand development · Mobile commerce · Downloadable app · Customer retention planning · Delivery and pickup
LocationOrlando, Florida
PeriodActive engagement
The business need
The opportunity
Create a stronger online presence and a downloadable shopping experience that gives customers access to app-exclusive promotions.
HTP’s role
Work with a defined purpose
- Refined the brand direction
- Developed the online-presence strategy
- Developed the mobile shopping experience
- Designed the delivery and pickup journey
- Developed the downloadable-app strategy
- Planned an app-exclusive promotional system
- Created a customer-retention strategy
Completed deliverables
What HTP delivered
- Live mobile shopping website
- Current brand campaign direction
- Delivery and pickup shopping flow
Customer journey
From discovery to the next action
- Discover G-Flow Express
- Download or open the shopping experience
- Browse available products
- Select delivery or pickup
- Complete a purchase
- Return through app-exclusive promotions
Current proof
What is available now
- The customer-facing G-Flow Express website is live at gflowexpress.pages.dev
Available materials
Proof and project media
Each item is labeled by what it shows. Concepts are not presented as launched customer experiences.
Measurement plan
What will be measured next
- App downloads
- Registered customers
- First purchases
- Repeat purchases
- App-exclusive promotion redemptions
- Delivery selections
- Pickup selections
- 30-day customer retention
- 60-day customer retention
- 90-day customer retention